So, only a few short months ago I received this phone call, “Yo, Trish. I have this idea. I want to franchise a restaurant. I want to create it from scratch. I wanna call it Wang Gang.” After admittedly giggling uncontrollably for a few seconds, I then realized that my client – who, by the way, is crazy like a fox, was absolutely DEAD SERIOUS. We scheduled a meeting for the next day.
What then started was an absolute whirlwind. It started with a logo, and then turned into a complete branding process. It was the first time a client reminded me of myself – and I held on for dear life and enjoyed the ride.