Where There’s A Wang, There’s A Way

So, only a few short months ago I received this phone call, “Yo, Trish.  I have this idea.  I want to franchise a restaurant.  I want to create it from scratch.  I wanna call it Wang Gang.”  After admittedly giggling uncontrollably for a few seconds, I then realized that my client – who, by the way, is crazy like a fox, was absolutely DEAD SERIOUS.  We scheduled a meeting for the next day.

What then started was an absolute whirlwind.  It started with a logo, and then turned into a complete branding process.  It was the first time a client reminded me of myself – and I held on for dear life and enjoyed the ride.

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