North

social media + video production + public relations + earned media + email marketing + media buying + SEO + website maintenance + print design

After winning one of the few medical marijuana licenses in Missouri, North Dispensaries came to Think Tank in 2019 for help. The mission: brand the business and generate awareness.

North is a company that owns medical cannabis dispensaries in Jefferson County, Missouri, dedicated to helping patients live their best lives through the relief that medical cannabis offers. People can shop in-store, use their drive-thru service, and opt for delivery to get North’s premium cannabis products, from flower to edibles and everything in between.

Here’s how we launched the brand from scratch.

Think Tank was tasked with creating not only a company name but an entire brand identity, complete with a distinctive logo and captivating taglines. The unique brand standard guide we created for North will stand the test of time

Working hand-in-hand with North’s building architects and interior designers, we designed key elements that contribute to the overall customer experience. This includes the design of the building, display cases, graphics, signage, drive-thru experience, home delivery experience, and so much more.

We generated awareness through traditional and digital marketing strategies.

Our team designed billboard ads, vehicle wraps, and branded swag, including jackets, t-shirts, and hats. Digitally, we designed their website, launched their social media, and curated a video and online content library for medical cannabis users.

North was beautifully positioned as the state of Missouri legalized marijuana use in 2023.