Dog-O’s

social media + video production + print design + commercial production + media buying + email marketing + point-of-sale + vendor management

Marcoot Jersey Creamery came to Think Tank with a unique proposition: create a new product line of dog treats from their farm-fresh cheeses.

Established in 1842, Marcoot Jersey Creamery is a seventh-generation family-owned dairy farm located in the heartland of America in Greenville, Illinois.

The family handcrafts only the highest-quality artisan and farmstead cheeses. During COVID brands were forced to pivot, and Marcoot Jersey Creamery was one of many that sought Think Tank’s assistance in launching a new product to keep the lights on.

Working together, we launched Dog-O’s, an all-natural dog treat.

These wholesome snacks for dogs of any age support healthy teeth and gums. The main ingredient in every Dog-O’s treat is cheese made from their farm-fresh milk.

Here’s how we prepared for a successful launch.

Our team developed the brand’s name, logo, mascot (based on their beloved farm dog, Tiny), packaging, website, promotional videos, and more.

These assets were instrumental in launching the brand into grocers, pet food stores, retail outlets such as PetSmart, and various online retailers, including Amazon.