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CreateAthon Prep In Full Swing at Ninja Central!

Well, it’s almost here…our much-anticipated CreateAthon 2012 event. This week we are busy getting our ducks in a row – and you know how that goes when you’re preparing for a big event… We’re cleaning out the fridge, having our development meetings with our chosen CreateAthon nonprofits, dusting out the cobwebs from the corners (in case we pass out from exhaustion) and planning the ever-important “what are we going to eat/drink/wear/dance to for 24 hours”.

Today is Monday – a mere 3 days from the event – and we Ninjas gathered around the table for Day 1 of our development meetings with four of the chosen nonprofits. Tomorrow will be another day of the same. Today we met some amazing people – and their passion was absolutely contagious. We loved listening to their stories. We hung on every word like young girls at a Justin Bieber concert (okay, okay….maybe we’re exaggerating a touch there – but, really, we were enthralled!). Many of these clients started their nonprofits from scratch, all from an idea – a passion – for helping others in the world.

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Say What? Yep, It’s Time For CreateAthon 2012!

If you know anything about Ninja Central, you know that every year the Ninjas at Think Tank donate their time to a nationwide event called CreateAthon. CreateAthon is a 24-hour creative design blitz where we, and agencies throughout the United States, work to provide pro bono marketing services to local nonprofits.

This year CreateAthon will be held from September 20-21 and we couldn’t be more stoked.

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Facebook to Announce Release of Timeline for Fan Pages

Well, jump for joy and shout, “Hallelujah!” – rumor has it that Facebook plans to announce they are rolling out Timeline for Facebook fans pages later this month in the U.S. at their marketing conference in New York City on February 29.

While Timeline has met both adulation and hatred among the masses of Facebook users since its inception, it looks like Timeline is here to stay.

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Is Google Plus the New Facebook, or Just Another “New Coke” Debacle?

This month Google, leader in worldwide Internet domination, launched what they hope will become the Facebook – Google Plus.

Of course the Ninjas at Ninja Central were atwitter about this new social media platform. What would it mean for our clients? What would it do for brand management? How will it potentially help search engine optimization (SEO)? And, most importantly, how in the heck do we get an invite? Well, I’m happy to report we scored the coveted Google+ invitations. Why? I guess because Ninjas lead a charmed life. Oh, and we spend a heck of a lot of time on the Internet and Google appreciates that.

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We’re Watching You, Egypt…

Like many Americans, I have been watching the crisis in Egypt play out closely. It is worrisome to think about how the uprising in Egypt could literally change the course of the world. Each day more violence seems to bubbling up with more people hurt, jailed or even killed.

I am a child of a military family – my Dad, Grandfather, uncles, aunts and brother all have served our country. I have lived all over the world, went to high school in Japan, watched my Dad go off for “war games” (a term for practice in the military) in Korea.

I was the child who sat glued to the television during the Iran Hostage crisis in 1979 and wore a white band around my little arm to show solidarity until the hostages were freed on January 20, 1981. I am the girl who organized a letter writing campaign in Cincinnati, Ohio to the Marines in Beirut in 1983. (Which subsequently was my first foray into PR as I was asked to be on the syndicated Bob Braun Show for my efforts…)

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