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We’re Watching You, Egypt…

Like many Americans, I have been watching the crisis in Egypt play out closely. It is worrisome to think about how the uprising in Egypt could literally change the course of the world. Each day more violence seems to bubbling up with more people hurt, jailed or even killed.

I am a child of a military family – my Dad, Grandfather, uncles, aunts and brother all have served our country. I have lived all over the world, went to high school in Japan, watched my Dad go off for “war games” (a term for practice in the military) in Korea.

I was the child who sat glued to the television during the Iran Hostage crisis in 1979 and wore a white band around my little arm to show solidarity until the hostages were freed on January 20, 1981. I am the girl who organized a letter writing campaign in Cincinnati, Ohio to the Marines in Beirut in 1983. (Which subsequently was my first foray into PR as I was asked to be on the syndicated Bob Braun Show for my efforts…)

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The Integrity of Big Ass Fans

So, our team was sitting in a client meeting this week at the Tank and we were talking about branding. Now, before I launch into this terribly fascinating story, I need to set the scene for you…

Our client, the boys at Contegra Construction, are what we Ninjas here at the Tank call a dream client. (Shhhh…don’t tell them!) Focused, knowledgeable in their field, a blast to work with, and actually (gasp!) listen to the advice of wise Ninjas – the boys at Contegra are the kind of client that make you bound out of bed on a Monday morning with a spring in your step because you know you get to meet with them.

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What You Talkin’ Bout Willis?

Nah, I’m not gonna talk about Gary Coleman and his recent arrest. Although, that would make for some interesting…um…commentary. (He’s so un-Ninja.)

Instead, I want to talk to our Ninja-followers about Social Media strategies and the importance of Social Media in your marketing campaign. No, I am not talking about tweeting and facebooking about what you drank last night, how you love the show “The Bachelor” (although, who doesn’t?), or what car you are trying to sell by starting a Facebook Event (REALLY???). I’m talking about real life strategies.

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What Do Ninjas and Tanks Have in Common?

The Think Tank Ninjas have a lot in common with tanks these days. And, it’s not just because we are steamrolling right over our clients’ competitors. (Although, let’s face it, we rock at that). It is because we have a new company mascot – Oliver “The Tank” Cheatham.

Yep, it’s the perfect marriage between ninjas and tanks. Sweet, affable, funny, and loveable – our new English bulldog pup Oliver steals everyone’s heart as soon as they meet him. He is a natural comedienne, much like the Ninjas at Think Tank.

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Is Ninjaology REALLY Another Name For Company Culture?

I’ve been giving a lot of thought to company culture. What exactly defines “company culture”? Sure, we all think of the powerhouse Walmart and their almost fanatical approach to company culture – nearly everyone has heard about the meetings at Walmart where employees yell out their company cheer like they are going into a SuperBowl overtime.

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