Blog find out what's shakin' at ninja central

So, our team was sitting in a client meeting this week at the Tank and we were talking about branding. Now, before I launch into this terribly fascinating story, I need to set the scene for you…

Our client, the boys at Contegra Construction, are what we Ninjas here at the Tank call a dream client. (Shhhh…don’t tell them!) Focused, knowledgeable in their field, a blast to work with, and actually (gasp!) listen to the advice of wise Ninjas – the boys at Contegra are the kind of client that make you bound out of bed on a Monday morning with a spring in your step because you know you get to meet with them.

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The Think Tank Ninjas have a lot in common with tanks these days. And, it’s not just because we are steamrolling right over our clients’ competitors. (Although, let’s face it, we rock at that). It is because we have a new company mascot – Oliver “The Tank” Cheatham.

Yep, it’s the perfect marriage between ninjas and tanks. Sweet, affable, funny, and loveable – our new English bulldog pup Oliver steals everyone’s heart as soon as they meet him. He is a natural comedienne, much like the Ninjas at Think Tank.

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I think it is time to admit I have an addiction. Yes, you’ve heard about my fascination and adoration of designer shoes, I’ve talked about my anger at being shorted two “fingers” worth of beer, I’ve spoken of my great respect for my competitors. But, there is something else I have been hiding from you. “What? What? The Head Ninja is HIDING something from us?!”, you ask. How could the girl who is in constant pain from the tall shoes she wears, who laughs with her head thrown back and mouth wide open at the slightest of jokes, and who tells everyone her life story when she meets them be – gasp! – holding something back?

Well I have been.

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So, I’ve been giving a lot of thought lately to branding. I went on a cross-country road trip a week ago and I found myself acutely aware of all the branding I encountered.

Yes, from the recently re-branded Holiday Inn to Cracker Barrel to the cheesy local advertisements you pass by at (ahem) “65” miles per hour – I made Ninja mental notes on it all.

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What started as a call to action to local non-profits resulted in 6 Ninjas helping 5 amazing organizations in 5 days. We topped off those 5 days with a 24-hour design blitz finish for the cherry on top of our CreateAthon sundae…

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So I think I may have to be admitted into rehab. I have a serious, serious addiction and I don’t think I can kick it on my own. What is it, you…

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So, only a few short months ago I received this phone call, “Yo, Trish.  I have this idea.  I want to franchise a restaurant.  I want to create it from scratch.  I wanna call it Wang Gang.”  After admittedly giggling uncontrollably for a few seconds,…

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