Well, jump for joy and shout, “Hallelujah!” – rumor has it that Facebook plans to announce they are rolling out Timeline for Facebook fans pages later this month in the U.S. at their marketing conference in New York City on February 29.
While Timeline has met both adulation and hatred among the masses of Facebook users since its inception, it looks like Timeline is here to stay.
Facebook rolled out the new feature in late 2011 as a new way “to tell the story of your life” to the adulation of hipsters and horror of mid-4o’s cougars around the world trying to keep how long their “timeline” was around (if you get my drift!) from adorers.
Facebook’s Timeline is very photo-driven and features a large cover photo image at the top of profile pages, a smaller avatar shaped profile picture at the bottom of that cover photo, as well as more real estate for Facebook advertising. With Timeline brought a whole new way we view photos in photos albums, and advertising there as well.
We all know that the general public is resistant to change, so once you switch (or are switched over automatically by Facebook) to Timeline you are given a 7-day review period where you can delete any content on your profile and hide what you don’t want displayed.
While industry insiders insist the new Facebook Timeline for fan pages will not be a carbon copy of those for individuals, they do say it will be photo heavy and consistent with the Timeline feel. It is rumored that the tabs or apps marketers currently have on their pages to sell products or take polls may turn into boxes on the brand’s Timeline – as many other sites like Spotify and Washington Post Social Reader live are doing now – on Facebook fan page Timelines.
So, what does this mean for you?
It means more real estate to show what your company, product or service is about. We are suggesting to our clients to think about what they want to convey on their Timeline and create a custom Timeline photo that conveys the feel of their brand. Personally, we never liked the feel of the “5 picture header” that fan pages has touted for a while now…showing photos that your company was tagged in and more. It looked messy and did not convey an overall look to any brand.
We are hoping that the new scrapbook-like picture-heavy Timeline will be a good thing for our clients – allowing us to have “featured articles” like the ones that are currently allowed on personal pages. This would enable our clients to highlight certain events, products, and photos they would like the world to see. (And, wouldn’t it be awesome if we could tie those into Facebook advertising? Hmmm….just call me Dr. Evil!)
We also hope that the new Timeline will allow brands to develop their own apps using custom verbs other than “like” similar to how Pintrest has done that allows brands to track when users have “liked” or “pinned” something. Another interesting thing is the concept of the page “beginning” when the brand did – not when that brand joined Facebook. For larger companies like McDonalds, Zappos, Nike and Coca Cola this could be huge. (Not to mention for small to mid-sized businesses too!)
So, yes, it looks like Facebook Timeline is here to stay. Instead of shaking our fists and screaming at the sky, “Whyyyyyyy?!” let’s embrace this and remember that we used to think MySpace was pretty cool 5 years ago too. With progression comes change and that change brings growth. Thanks, Facebook, for keeping us growing and evolving!
Now, I’ve gotta get back to a Ninja development meeting – we’re trying to figure out how to integrate Ninjas, Jon Bon Jovi, and amazing marketing all into one cover photo for our new fan page Timeline…
This month Google, leader in worldwide Internet domination, launched what they hope will become the new Facebook – Google Plus.
Of course the Ninjas at Ninja Central were all atwitter about this new social media platform. What would it mean for our clients? What would it do for brand management? How will it potentially help search engine optimization (SEO)? And, most importantly, how in the heck do we get an invite?!
Well, I’m happy to report we scored the coveted Google+ invitations. Why? I guess because Ninjas lead a charmed life. Oh, and we spend a heck of a lot of time on the Internet and Google appreciates that.
Google, in its infinite world-domination-esque wisdom (we have visions of Dr. Evil’s pinky finger strategically placed on the corner of his mouth dancing in our heads), only allowed a certain number of invites to be issued. These invites were mostly to industry leaders, bloggers, and those who top the social media world. You’ll find your Guy Kawasaki, your Mari Smith, your Mark Zuckerberg and, yes, even your Head Ninja Trish Cheatham there.
So, now that the Ninjas are “in” and doing our world-famous reconnaissance, we are ready to report to you. We can now – finally – answer the question of the month…What exactly IS Google Plus?
Circles
Google Plus is a system that’s based on the concept of circles, so that anyone can take their college friends and drag them into a circle called ‘college buddies,’ and take your work colleagues and drag them into a circle that’s called ‘work friends.’ It allows you to share selectively the parts of your life with those you chose to seamlessly.
In other words, Google Plus is trying to solve the age-old problem of what to do when you’re friended by your mom, or your boss, or your mother-in-law, or….you get my drift.
In a promotional video, Google promises that organizing your online life into circles may actually help you to loosen up. Hmmm…we don’t know about that, but it sounds nice.
Hangouts
Google is also giving Skype a reason to sit up and keep watch. In Google Plus’ Hangouts you can hang out and chat via webcam with up to ten friends. According to most of the Google Plus articles out there at this moment, this is their biggest and strongest feature that sets it miles apart from other social media sites such as Facebook or Twitter.
Sparks
The Sparks section is something we research-crazed Ninjas are especially excited about in Google Plus. Sparks allows users to find videos and articles on subjects that interest them. Simply click on “Sparks”, type in what you want to know more about, and Google will save your search and bring up relevant information in real time. Genius, if you ask us!
Other Things of Interest
One of the things we like most about Google Plus is the ability to add whomever you want to your circles. Unlike Facebook and the uncomfortable “friend request” and LinkedIn’s “how do you know this person”, Google Plus acts more like Twitter in allowing users to interact with anyone they wish to online. However, it also offers a privacy factor that Twitter does not, as it allows you to make your posts available to only certain circles.
Google Plus also allows you, like Twitter, to make your posts public – a great and valuable resource for those wanting to utilize Google Plus for SEO.
Google Plus also simultaneously launched an Android app the very day it launched. While the Ninjas aren’t Droid users, we’ve heard from many people how painful the Facebook Droid app is to use. The Google Plus app is slick and fully functional on Droid, and is very much like Google Plus online. Users are able to upload pictures taken via their mobile phone automatically, and can group chat in an Android-based feature called Huddle.
Lastly, and perhaps most importantly to some people, Google is also promising to let you move your information out of Google Plus should you decide to no longer use the site. The company says it will let you delete your information from its servers — a promise Facebook has never made.
Although we remain a little skeptical (remember Google Buzz?), the consensus at Ninja Central is that Google Plus very well may give Facebook and Twitter (and Skype!) a run for their money.
But, for now, we will skillfully continue our Ninja reconnaissance and wait for you to add us to your circles.
Like many Americans, I have been watching the crisis in Egypt play out closely. It is worrisome to think about how the uprising in Egypt could literally change the course of the world. Each day more violence seems to bubbling up with more people hurt, jailed or even killed.
I am a child of a military family – my Dad, Grandfather, uncles, aunts and brother all have served our country. I have lived all over the world, went to high school in Japan, watched my Dad go off for “war games” (a term for practice in the military) in Korea.
US hostages held in Iran during the Iran Hostage Crisis
I was the child who sat glued to the television during the Iran Hostage Crisis in 1979 and wore a white band around my little arm to show solidarity until the hostages were freed on January 20, 1981. I am the girl who organized a letter writing campaign in Cincinnati, Ohio to the Marines in Beirut in 1983. (Which subsequently was my first foray into PR as I was asked to be on the syndicated Bob Braun Show for my efforts…)
I’m the girl who knew about the stealth bomber before most of the American public. I am the girl who gets misty when our National Anthem is played, the girl who knows how lucky she is to be an American.
Since a young age I have watched international conflict closely.
Maybe it was because as a little girl I was terrified my Dad would be taken off to war, and later watched my brother and all my military friends go to war. I’ve watched them come back changed people, stronger people, more cautious people. Such incredibly brave people. I’ve seen the effects of war without ever having to leave the comfort of my living room.
Which is where I sat watching the Twin Towers crumble to the ground on September 11, 2001. The only act of war I’ve ever experienced in my lifetime on American soil. A day that will be etched forever in my memory.
A young Trish being interviewed on the syndicated Bob Braun Show in Cincinnati, Ohio in December 1983.
Recently I found a little red diary I started keeping as soon as I was able to write. The longest diary entry I found? The day President Ronald Reagan was shot on March 30, 1981. I was a little girl so scared for our President, so terrified he would die. I knew my little world had changed on that day.
And now, as an adult and a mother myself – I sit glued to the news once more. Except now – now the news is coming to me via the Internet. A luxury the Egyptian people don’t have anymore.
I am watching reporters, who are increasingly putting their lives at risk to bring us the story as it unfolds in Egypt, post their messages of survival on Twitter, post their video blogs from the front lines as they (and their crew) are attacked, watch as a government collapses before our eyes all in real time via my computer.
In 2011 I don’t have to wait until the nightly news to see what has happened. The days of waiting for Tom Brokaw to report what happened throughout the day in a far-away land are long gone. Today I can watch it in real time. On Twitter. On YouTube. On the Internet which I am so fortunate to have at my fingertips.
Yesterday there were several reports over Twitter that Mubarak’s police arrested “Sandmonkey”, a prominent Egyptian blogger and critic of the regime. Just yesterday, he spoke to Pajamas Media TV about evading police officials who were apparently looking for him. (Later, Sandmonkey tweeted: I am ok. I got out. I was ambushed & beaten by the police, my phone confiscated , my car ripped & supplies taken #jan25).
Yes, indeed, the Internet and social media have changed the way we view international conflict.
No one can predict what might happen in Egypt – who is often called our biggest American ally in the Middle East, although less so these days – but it doesn’t look good.
When polled recently, 59% of Egyptians said they backed the Islamists and only 27% favored modernizers. The situation could not be more dangerous and might be the biggest disaster for the region and Western interests since the Iranian revolution three decades ago.
Yes, worrisome.
And me? This girl, so fortunate to have been born in a land of freedom and democracy, will sit here watching it all unfold before my eyes – except this time glued to my computer and my smart phone, hoping for the best.
Okay, I’ll admit it. I love me some Taco Bell. It’s one of those things I crave from time to time and nothing else will satisfy me until I get a Baja Steak 
Gordita or a beef Meximelt if I’m feeling old school. Mmmm…..
However, recently the thought of Taco Bell is making this Ninja’s stomach a little queasy.
As many of you know, a lawsuit was filed this week by Alabama based law firm Beasley, Allen, Crow, Methvin, Portis & Miles alleging that the fast food chain’s seasoned beef mixture contains only 35 percent beef, with the remaining percent containing water, wheat oats, soy lecithin, maltodrextrin, anti-dusting agents and modified corn starch.
Yum? Um, I think not.
The suit was filed on behalf of Taco Bell customer and California resident Amanda Obney, who doesn’t even want money, only truth in advertising.
While Taco Bell spokesperson Rob Poetsch said the company vigorously denies that it is misleading their customers with false advertising, he really isn’t saying anything more…
In the meantime, the suit has unleashed a media firestorm against the corporation. EVERYONE is talking about Taco Bell and its “fillers.” Oh no, this is not good.
And yet…and yet the giant corporation – part of Yum! Brands, Inc. which is the world’s largest restaurant system with more than 33,000 Kentucky Fried Chickens, A&Ws, Taco Bells, Pizza Huts and Long John Silvers restaurants in more than 100 countries and territories – has basically stayed mum.
No word on their many Twitter accounts. No word on their Facebook pages. No word on their official website.
How is it that a brand this big – this GLOBAL – can think saying nothing is the best course of action?
Remember the whole Dominos fiasco early last year when videos surfaced of employees doing some not-so-nice things to customer’s pizzas? Um, yeah, that grossed me out too. However, Dominos stepped up to the plate, pulled up their boy-boy pants and addressed the situation swiftly. They took care of business and quickly. And guess what? Bet you forgot all about it until I mentioned it today, huh? Bet you ate Dominos pizza last Friday when you were too tired to make dinner for the kids after a long work week.
Uh huh – we know you did… (shhh, don’t worry, we won’t tell anyone!)
So, Taco Bell, if I were to offer you just one nugget of helpful meat-filler-advice I would say take a cue from Dominos. Yep, step up there and prove the naysayers wrong. Or, say you’ll make things better and step up quality control if they aren’t actually right. Just DO something.
Your public is sitting here with baited breath and making different dining choices because we choose to believe the negative reports that have surfaced this week. Prove to us you care, that we aren’t eating a 35% beef infused substance in our Meximelts and make this go away.
Too bad Gidget, the infamous Taco Bell chihuahua, is in doggie heaven…she could tell us everything was a-okay in Spanish.
Until then everyone will be left asking, “Where’s the beef?!”
How many times have we heard Dr. Martin Luther King’s “I had a dream” speech? I know as a child I would listen to it and chills would run up and down my spine.
As a military brat, it was hard for me to fathom a time where people were judged purely by the color of their skin. Sure, I knew discrimination existed even still today – but I was fortunate enough to live in a time where people of all colors were learning to respect one another and live in harmony. As a military brat I was taught not to see color – only to see others for who they were on the inside.
What a gift.
My hero - Dr. Martin Luther King, Jr.
Dr. Martin Luther King Jr. was not only a clergyman – but a visionary. A hero. As a teenager I voraciously read everything there was to know about Dr. King, rocked out proudly to U2′s tribute song “Pride (In The Name Of Love)” as I wore my walkman around the beaches of Okinawa, Japan where my Dad was stationed when I was in high school.
I thought about what I would’ve done had I been alive when Dr. King was championing racial equality. I knew I would be fighting alongside him, working to make sure everyone was treated fairly and equally. I loved Dr. King’s message of hope and of love – he never condoned hatred or retribution. He was an example to me growing up, an example to the whole world for many decades.
Today, as a business owner I think about the gift Dr. Martin Luther King Jr. gave me. He told me – a white woman – that I could dare to dream. That, if I worked hard enough, anything could be possible. He taught me about peace, love and forgiveness of others. I am a better person because of him.
So today I take a moment to pay tribute to one of my American heroes. Thank you, Dr. King, for all you did for America and for ultimately sacrificing your life for the betterment of others. I hope to make you proud and to carry on your teachings.
Early morning, April 4
Shot rings out in the Memphis sky
Free at last, they took your life
They could not take your pride
-U2
Lately I’ve been giving a lot of thought to the word passion. Now, I know I talk about passion a lot in my blogs and you’re probably starting to think that the Head Ninja around this joint has a stack of Harlequin Romance novels under her desk… (I pinky promise I don’t!) But, nonetheless, passion is always at the forefront of my mind.
I think a lot about what I am passionate about. And, I mean a lot. I find it helps me find my center, it grounds me and shows me what is important in my life.
My love, the camera
I am passionate about music (many of you know I compose music, and am a classically trained musician by trade), I am passionate about photography (anyone who follows me on Facebook is inundated with the millions of photos I post), I am passionate about helping others and being a productive member of my community (hello! They don’t call me Charity Trish for nothing!), I’m passionate about being at the forefront of everything new in marketing and social media, I’m passionate about living the best life I can, and I’m passionate about being true to myself – regardless of what others think of me.
Today I was honored to be the guest speaker at the SIUE Mass Communications Department. Professor Donald, a brilliant chap who I have come to very much admire, asked me to come and give a “pros” view of pr, media, management and marketing – especially from a woman’s point of view.
Of course I was honored.
And, true to form, my mind started to whirl. I thought about what I could tell these students – as they get ready to head out into the big bad world – that would inspire them, relate to them, ready them. I’m not going to lie. I had a helluva good time coming up with my theme – “How To Be a Marketing Genius Like Lady Gaga” – but, I had an even better time getting up and laying it out to them straight.
I told the students about how I came up with the concept of Think Tank – and the future I see for Think Tank (how many times have I talked about all the offices I want to open around the world?!). I told them about adopting a company culture, conducting yourself with integrity, and producing killer work.
The road less traveled is always more rewarding.
But, more importantly, I told them the truth. I told them to not expect anything. That success doesn’t come to those who don’t work fiercely hard. I told them that the straight road may be faster and look easier, but the windy ones with the kick-ass hills that you can put the pedal to the metal and hill hop are FAR more fun and rewarding in the end.
I told them to believe in themselves.
I have to tell you, those students rocked my socks off. They were completely attentive – I could’ve heard a pin drop. They were smart and asked interesting questions. They laughed at my lame jokes. They made me feel excited about the future. Why? Because if they are what I have to look forward to as employees and colleagues I’m gonna be one lucky girl. Honestly, they plain made my day.
The 'Stang
Leaving campus, putting the top down on the ‘Stang, and putting the pedal to the medal, I again thought about passion. I thought about how passionate I was getting up there and talking to them. I thought about how lucky I am to have a job where passion is appreciated. I thought about how blessed I am to recognize passion, harness it with a big ol’ lasso, and pull that puppy in. I thought about how I was going to make this day better than the last, and tomorrow better than today.
And then, I went and got some Annie’s Custard. Why? Because Ninjas are passionate about custard too, you know.
Be Fearless
Be Fierce
Be Yourself
Be Passionate!
As I write this we are having an off-site Ninja work day at the Loading Dock in Grafton, IL. Nestled between the bluffs and the mighty Mississippi River, the Loading Dock is a Jimmy Buffet-esque outdoor bar and grill where you sit listening to Led Zepplin and Lynard Skynard blare on the satellite radio and watch the barges on the river pass by.
Usually inundated by bikers and convertible riders taking a break from the Great River Road on the weekends, the Loading Dock (complete with wi-fi) is the perfect office for Ninjas on a 78-degree workday.
We use this time to get out clients’ social media updated, their blogs written, their marketing strategies implemented, and our brainstorming done. We also use it to do some Ninja bonding.
There’s something about driving up the Great River Road, a mere thirty miles from Ninja Central, with our hair blowing, the tunes blaring, and the possibilities endless that makes us Ninjas center and bond. And, we have a helluva good time.
The Ninja Convertible
We know we are lucky, our small crew, to have each other. We bounce ideas off one another, we implement crazy marketing strategies together, we support one another. We also care for one another and would move heaven and earth for each other. We are, after all, Ninjas.
I think about company culture, especially in corporate America, and I wonder if they ever know the feeling we have at Think Tank. I am lucky, as Head Ninja, to set the tone of the culture at Think Tank. I’m lucky that I set the precedent for caring about one another, supporting one another, and – well – partying together. Do those white collars in corporate America know their employees favorite songs? Favorite colors? Dreams and aspirations? Fears? Do they know them as people? I doubt it.
I think about how our company gels, how we are far more effective as one cohesive unit. I think company culture is integral to the success of a business, I know it is to ours. And, it’s why we all love coming to work.
Think about it. Aren’t employees – heck, anyone! – more apt to care about their performance and the work the put out if they feel cared about? Noticed? Appreciated? I know I do!
All I know is that I know my Ninjas – inside and out. I know ‘em in a way a Mom knows their kid’s voice in a room full of 100 kids screaming, “Hey, Mom!” And, man, do I love them.
Ninja hula-hooping
Now back to brainstorming…I mean, we have to – CCR’s “Rollin’ On The River” is on. In fact, I think it’s time for a Ninja hula-hoop dance break along the river. (Oh wait…didn’t I mention the Loading Dock has hula-hoops? Ohhhhhhhhh yeah they do!)
So, our team was sitting in a client meeting this week at the Tank and we were talking about branding. Now, before I launch into this terribly fascinating story, I need to set the scene for you…
Our client, the boys at Contegra Construction, are what we Ninjas here at the Tank call a dream client. (Shhhh…don’t tell them!) Focused, knowledgeable in their field, a blast to work with, and actually (gasp!) listen to the advice of wise Ninjas – the boys at Contegra are the kind of client that make you bound out of bed on a Monday morning with a spring in your step because you know you get to meet with them.
Contegra Construction. Their tagline says it all about 'em...Construction With Integrity. (Oh, and our awesome client.)
As usual, I’ve gone on a tangent…so, we were meeting with Contegra about their (if I do say so myself) gorgeous new website we are getting ready to launch. We were talking about the importance of social media and maintaining your brand via the likes of Facebook, Twitter, LinkedIn and YouTube. Now this is new territory for these guys, but like the true professionals they are, they have researched the heck out of it and understand the importance of it all. To reiterate this, they told us the story of the company Big Ass Fans.
Yes, at first I thought they were joking. Um, they weren’t.
Big Ass Fans started in 1999 as the HVLS Fan Company, but after 3 years in business they finally relented to the sentiments of their customers and renamed the company Big Ass Fans. Why? Well, because they design and manufacture just that – some really Big Ass Fans. (Oh, and of course, with that rebranding came the adoption of a mascot – now known as Fanny the Donkey. Um, yeah.)
The Big Ass Fan Website. See, I told you it was real!
The Contegra boys were telling us how Big Ass Fans arguably might not be the BEST fans in the whole wide world (although I’m sure Fanny would disagree), but that everyone they know – including themselves! – purchase and use them because, well, they think that name is simply kick ass. And, they want to say, “Hey, Joe! Look at my Big Ass Fan!”
Scott, Russ, and Eric started talking about how Big Ass Fans had done a terrific job marketing their fans. And, thereby, CREATING fans. Contegra really likes their products, the vibe of the company, and how the company came out of nowhere to start spanking the competition in the industry. (Are they…NINJAS? Hmmm….will investigate this later…) They liked that the company has balls. Big balls. Balls to match the size of their big ass fans.
Isn’t this what marketing is all about?
The short answer…YEP.
Marketing – good marketing – is all about having a vision, seeing it through, and creating FANS – BIG ASS FANS. Just as the Big Ass Fan company did. You want your customers to feel as passionately about your brand as you do. When a marketing strategy is implemented properly this is precisely what happens. You turn customers into fans – and, if you’re good, big ass fans. We see this every day in our business – we create this every day in our business. It’s what Ninjas (and apparently donkeys?!) do.
Thanks, Contegra for sharing such an fantastic story with the Ninjas. Oh, and thanks Big Ass Fans for being so kick ass that you named your company something so awesome.
I guess I should get back to implementing marketing strategies for all of our clients. Hmm…hey, I think I’m feeling sort of warm on this humid St. Louis summer day… Maybe I should head out and buy a fan?
Nah, I’m not gonna talk about Gary Coleman and his recent arrest. Although, that would make for some interesting…um…commentary. (He’s so un-Ninja.)
Oh no, he DIDN'T!
Instead, I want to talk to our Ninja-followers about Social Media strategies and the importance of Social Media in your marketing campaign. No, I am not talking about tweeting and facebooking about what you drank last night, how you love the show “The Bachelor” (although, who doesn’t?), or what car you are trying to sell by starting a Facebook Event (REALLY???). I’m talking about real life strategies.
Recently, Mari Smith published an interesting read about how to engage Facebook “fans”. And, she made some excellent points. Jam-packed with relevant info, Smith talks about linking your Twitter page to Facebook, incorporating video strategies, and how to make your posts interesting to your fans. (C’mon, you know you want your fans to love you…) I devoured her blog post and found myself constantly shaking my head in agreement about the ridiculous things I see people do in the realm of Social Media when they don’t understand how to properly convey what they are trying to say and managing their brand.
So, is Social Media really THAT effective? Is it REALLY important to understand how to effectively manage it? The answer is simple. YES.
This week I read a compelling quote from Erik Qualman of the highly touted book Socialnomics. Qualman said, “Is Social Media a fad, or the biggest shift since the Industrial Revolution?” This simple quote got my blood rushing, my head spinning.
My company has long been in front of the Social Media curve, incorporating Social Media campaigns for most of our clients – with dazzling successful results. I know firsthand the power of Social Media, and was on board before you could type “LOL”. BUT…the biggest shift since the Industrial Revolution? Indeed?
Indeed.
Social Media has become the way that we manage our brand – from large corporations like Apple and Zappos to the smaller family owned business like Gary Vaynerchuk’s Wine Library which grew from $4M to $45M in a 5 year time period and brought about the advent of Wine Library TV.
In growing his family-owned business, Vaynerchuck saw some interesting shifts. He found that $15,000 spent in direct mail resulted in 200 new customers, $7,500 spent on billboard advertising garnered 300 new customers, and ZERO dollars spent on Twitter resulted in 1,800 customers. Really?
Really.
But, Social Media isn’t all Facebook and Twitter. It includes things like LinkedIn (Did you know 80% of all employers use LinkedIn as their primary way to find employees?), YouTube (the 2nd largest search engine), Digg, Yelp, Orkut, Bebo, Flickr, iPhone apps and so many more. The list gets longer every day. And this doesn’t even include blogs and the 54% of bloggers that post daily.
What does that mean for you?
It means with all the information that is out there on the Internet, you better make sure you are current with what’s happening in cyberspace. That you are ahead of the curve, that you are making smart investments with your time and money, that you are relevant, that YOU are controlling your brand via Social Media and not letting others do it for you through negative reviews, negative comments, or negative blogging.
Here’s a startling statistic I learned thanks to Qualman: 80% of all Twitter usage is on mobile devices. Can you imagine what that could mean to your brand if someone has a negative experience and you aren’t out there to control it? Frightening.
So, what’s the take away? You need to be current. Savvy. Hip. Relevant. You’d better be a Social Media Ninja.
And, if you’re not, I know where you can find some. . .
The Think Tank Ninjas have a lot in common with tanks these days. And, it’s not just because we are steamrolling right over our clients’ competitors. (Although, let’s face it, we rock at that). It is because we have a new company mascot – Oliver “The Tank” Cheatham.
Our Mascot Oliver "The Tank"
Yep, it’s the perfect marriage between ninjas and tanks. Sweet, affable, funny, and loveable – our new English bulldog pup Oliver steals everyone’s heart as soon as they meet him. He is a natural comedienne, much like the Ninjas at Think Tank.
Oliver is the most loyal of companions and fears nothing – slow and steady he just keep on a’ coming like the massive tank he is– jowls jiggling – daring anyone who wants to challenge his girth. So Ninja.
Oliver has brought a lot of joy (and the typical bulldog flatulence) to Think Tank. He never fails to cheer us up, help inspire us, and give us a necessary distraction when we are working through breakfast. . . and lunch. . . and dinner . . . and all night . . .
We KNOW you wanna see “The Tank” in action. So, head on up to Ninja Central any given day of the week and treat yourself to a dose of Oliver. You’ll be loved on, you’ll be slobbered on, we may have to issue you a gas mask, and you will be impressed with this puppy’s tenacity (especially when it comes to attacking sleep with vigor and excessive snoring). You’ll walk out just as in love as we are.
Welcome to the Ninjahood, Oliver!